The transformation of Ice Arena Wales into Vindico Arena was a comprehensive rebranding project, and I played a key role in the design process from start to finish. The goal was to create a consistent and impactful identity, both online and in the physical space. This meant ensuring the new brand was seamlessly represented across all touchpoints, from the external signage on the building to the user-friendly website.

I worked on designing the arena’s bold new logo, which set the tone for the entire rebrand. The signage outside the arena needed to make a strong visual statement, reflecting the innovative and forward-thinking identity of Vindico. Inside, the branding was carried through with vinyl wrap decals, signage, and other design elements to ensure a cohesive look and feel.

The website played a critical role in bringing the new identity to life digitally. I designed and developed the site using WordPress, focusing on creating an engaging, modern platform to showcase the arena’s new vision. Every detail, from the layout to the functionality, was crafted to align with the refreshed brand, ensuring a seamless experience for visitors both in-person and online. This holistic approach ensured Vindico Arena’s new identity was consistent, recognizable, and impactful at every level.