I took on the task of branding Vindico’s first company car, a Lexus 250h, by designing and wrapping it to perfectly reflect the company’s values of professionalism and innovation. As the first of many branded vehicles, I knew the pressure was on to get it right. A company car isn’t just a vehicle—it’s a mobile advertisement and an ambassador for the business. It needed to stand out while clearly communicating who we are and what we stand for.

The design was carefully crafted to be bold, professional, and consistent with Vindico’s identity. Every detail, from the colors to the messaging, was chosen to ensure maximum impact on the road and at events. Since its unveiling, the car has gained significant attention, driving brand visibility, generating traffic, and even bringing in new work opportunities.

This project highlighted the incredible value of vehicle branding as a marketing tool. A branded car is constantly on the move, reaching diverse audiences and sparking conversations in a way that static advertising can’t. I’m proud of how this project came together and how it’s set the standard for future Vindico vehicles, proving that thoughtful branding can deliver real, tangible results.